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It is official! As we announced in our recent post about Instagram releasing Reels to rival TikTok, the new feature has officially rolled out to App users in the U.S. Only time will tell how successful the feature is compared to rival TikTok.

However, like all new Instagram features there are some immediate benefits for brands jumping on the Reels bandwagon first.

3 Reasons why your business should be using Instagram Reels TODAY!

  1. Increased Impressions: When platforms like Instagram rollout new features, they invest in the success of its use through rewarding early adaptors. What this means for businesses using IG Reels is their content will get more “organic” impressions when sharing Reels.
  2. Increase in Followers: With more impressions comes an increase in audience and that will result in more followers! We have already seen this happen on all the accounts we manage that are using the Reels feature.
  3. Increased Engagement: Reels is basically TikTok on Instagram and users are treating it as such. Scrolling for hours, watching, liking and commenting on content whether a follower or not. This is one of the benefits of TikTok usage marketers are hoping sticks on Instagram reels.
Reels for Business

The trifecta of increased reach, audience and engagement is a social media marketer’s dream. However, just like any social media platform, feature or app, you need to do more than just post content. Reels targets toward younger Instagram users, as well as those Millennials that have not taken to TikTok quite yet.

This makes Reels a great marketing opportunity for businesses targeting women ages 23-38, as well as the younger Instagram users ages 16- 22. Like any marketing tactic, make sure you create content fitting the platform and speaking to your target consumers. Don’t be scared to try something new—this is a great time to be creative and think outside the content box for your business.

Not sure how to fit Reels into your Instagram strategy? Schedule a free consultation with us today!

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