LHM Strategic- Digital and Social Media Agency

LHM Insights

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We get it! The process of building your website was not an easy one. It may have even taken the better part of a year in some cases. So, when your two years rolls by it may seem too soon to make changes and updates again. However, updating your site every two years is important.

Still asking, “WHY??”  Well, let us break it down for you.

Your website is your business’ face! It isn’t enough to just have a website. It needs to maintain a presence and look good. A website is the first thing a client looks at when interested in learning more about your business and why they should invest in you or your products. By keeping your website up to date, you are building trust between you and your clients, as well as creating domain authority.

Website technology changes and so does the user experience

As time flies, so does technology.

Depending on what your business does determines which aspects of your website you will keep up to date most often. Technology changes rapidly and the way your target consumers navigate and operate on the Internet changes, too. Making sure you are optimizing your site design and content for keeping up with those changes is important.

Updating Your Website

Updating your website presence every two years at the minimum is also imperative for keeping customers coming back for new content. Not only does this give them a reason to visit, but keeping content fresh and up to date also helps with your organic search optimization (SEO).

More reasons for updating your website: 

  1. What was “trendy” a few years ago, may now be outdated and less appealing.
  2. You want to attract the right clients to your site
  3. You want to outdo your competitors 
  4. You want to impress your clients with new projects
  5. Technology is rapidly developing and you want to stay in the loop
  6. Rebranding your business strategy keeps it fresh 
  7. Improving your website speed
  8. Improving your search engine rankings 
  9. Adding updated links and functionality
  10. Updating security measures 

The benefits of keeping your website up to date are crucial for the success of your business. Often businesses design websites for their launch and then never touch them again. This is why so many businesses are missing out on increased revenue and reach. We suggest you should update or refresh your website every 2-3 years. Waiting to do so any longer than that and you run the risk of your website falling short. 

Atlanta Website designer

Incorporating new technologies and trends can benefit your business and over time, increase engagement and profit.  Next time you’re thinking about whether you should update your website or not, remember the reasons we discussed here. 

Not sure if your website needs an update? Take our quick quiz here. Want to take your website to the next level? Connect with us today! 

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