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When designing and developing a website, many things require consideration. Simple website design mistakes can hurt your business. As we enter a new year, it is vital for your business or organization to have an optimized presence online, starting with your digital home—your company’s website.

There are a quite a few website design mistakes we all should and can avoid. When assessing your website, think of it from the end user’s perspective. Ask yourself why they would visit your site; what are they looking for; how are they finding your site, etc. Check here for some LHM Strategic tips on Working with a Website Designer.

Even the smallest design mistake has the potential of having a damaging impact on the usability of a website. Not the least of which the negative SEO impacts. Everyone is not a website designer, we get that. But making sure you know what to look out for in the process will go a long way toward heading off any potential unwanted outcomes.

website design mistakes

10 Website Design Mistakes that will hurt your business

1. An inconsistent style – Make sure your content is consistent throughout the site. Not doing so makes your website confusing and appearing sloppy. Not to mention it has a negative impact on your brand perception.

Things for helping with consistency are: Following brand guidelines, making sure you set the site fonts and colors in your theme or dashboard. Keeping graphics consistent with branding. Using similar media, i.e. photos with the same quality or editing style.

2. Hidden navigation – Your website should be clear and direct. A website’s navigation must be easily located on the website (header and footer). All visitors should effortlessly find what they are looking for when they visit your website. This increases dwell time and helps improve SEO. It also gives your visitors a good brand experience. Having poor navigation results in low dwell times, high bounce rates, and negative brand experiences.

3. Not having contact options – When someone visits a website, they should always have an opportunity of directly contacting the business. This can be in a form submission, email or chat, but some option and it should be easily found.

When customers are unable to locate your website contact info it is extremely frustrating, resulting in a poor brand experience and possible disinterest in your product or service.

4.  Site incompatible with mobile devices – Many times people design a website that looks amazing and functions on a desktop, completely forgetting to make a responsive site equally functional on mobile phones and tablets.

With today’s advanced technology and smart phones, most consumers use their phones for accessing websites. Not being able to view and navigate your website easily on their phone would be a huge mistake.  

5. Unclear messaging – It should only take a few seconds for website visitors to understand who you are and how you fit into their life. Visitors should identify your brand and mission instantly, and know what your business does just by visiting the website home page.

An unclear message on your website can result in potential consumers leaving the site before making a purchase decision.

6. Using unreadable text – This goes back to #1 but also relates to the font style and colors you pick. Consistence is important but it is equally important to pick fonts and colors your target audience can see online.

Yes, you want to make your content stand out, but you still need to make sure it also is practical. Make sure all fonts are readable and colors don’t impact the readability. For example, a really light gray or blue for an older audience might be hard to read.

7. Sometimes less is more – Don’t overcrowd your website. Make text and images clear and concise. Designers often refer to this as creating “white space.” Not every space on any design (websites, flyers, etc.) needs to be covered in fonts, images or graphics. Less is definitely more when it comes to design, especially online. 

A cluttered design can negatively impact the readability of your site resulting in consumers missing your main message. Not to mention it will have a negative impact on your SEO.

8. Not enough personality – A boring and bland website is hardly ever a great experience for the user. Make sure your brand has a consistent aesthetic and shows that off on your website. Making your website visually pleasing goes a long way. Understanding your target audience and the types of media they prefer is also important when designing a website.

9. Broken links and site maps – Make sure your website is functioning properly. Ensure all your links work and send users where they are meant to go. This is big for improving your SEO. LHM has more quick SEO site functionality tips here.

Freshen up your information regularly, keep it updated, and get rid of anything no longer relevant or relatable. There is nothing worse than mismatched or flat-out wrong information on a company’s website.

10. Confusing website URL – Your website name should be simple and easy to remember, as well as represent your brand. Make finding your website easy for users.

This also pertains to your short links and website page organization. Make sure you have your website set up to generate short links that make sense and are not too long.

Unfortunately, due to the nature of how websites and technology evolve many businesses don’t even realize some aspects of their website design and content is having a negative impact on their business.

Making sure you review and update your site content every two years (at the longest) will help avoid some of these website mistakes. Also, have a third party help review your site and its functionality. Doing a website audit annually helps you keep up with different technology changes and SEO updates.

Need help? Contact us today to see how we can insure your site is functioning to its best ability.

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