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Understanding search engine optimization is vital to being discovered during your target consumers and stakeholders online search process. That is why we felt it was important to dive into the topic of SEO.

Having a understanding of SEO is important to the design or redesign of your website, creating website content and your overall digital marketing strategy.

What is SEO?

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by optimizing sites or pages so they are more visible to users of a web search engine, and appear in a more prominent position in the organic search results. Organic (or natural) search results are unpaid placements. A search engine algorithm determines organic search result rankings.

Understanding Search Engine Optimization

Overall, SEO refers to the improvement of unpaid results, excluding direct traffic and paid placement.

Search engines follow links. Links connect pages and documents, much like roads connect towns and cities. By following these links, search engines collect data to show to their users. But how do they do it?

A search engine like Google consists of the following:

1. Spiders, also called bots or crawlers

2. An index

3. An algorithm

A spider, (also referred to as a crawler, robot or “bot”), follows links on the web. It scans the Internet 24/7. A spider is constantly collecting content such as text, images, videos, news items, and anything interesting for a search engine to show.

Once a spider comes to a website, it saves the HTML version of a page in a gigantic database, called the index. This index is updated every time the spider comes around your website and finds a new or revised page on it. Depending on how important Google deems your site and the number of changes you make on your website, the spider comes around more or less often. Hang in there, all of this will help you understand search engine optimization!

After indexing your website, search engines can show your website in the search results. But how do they decide what goes where? Well, search engines have an algorithm that does this for them. The algorithm takes the data from the index and calculates which site the user would most likely want to view based on their query. It is very difficult to discover what factors into a search engine algorithm like Google’s. Nobody knows exactly which factors decide how Google determines search results. Moreover, factors and their importance change very often. Testing and experimenting gives us at least a good feel for the important factors and the changes in these factors.

So how does a search engine find your website and content?

For a search engine to know your website exists, there first has to be a link from another site – one they already know – to your site. Following that link will lead to the first crawler session, and the first save in the index.

This is why linking strategy and “backlinking” is so important to advanced SEO strategy.

Understanding SEO will help you prioritize how you organize and maintain your website. Your organization will make it easy or difficult for Google to “crawl” your website. If Google is able to index your site without any issues. This will improve your overall SEO rankings.

RankBrain is a Google algorithm, but a very advanced one at that. It is a machine-learning system that helps Google better decipher the meaning behind terms people use for a search.

Where to Start:                

The End User – Google’s focus is the user of their search engine. Always start with the end user and what they would do in order to discover your content. The same goes for creating content!

Long Term – Taking a long-term approach to your SEO is far more impactful in the end. Short-term tactics only have short-term success. Ranking in Google takes time. Improving your organic SEO doesn’t happen overnight. Focus on the end-user experience and overall quality of content for great SEO. Focus on the big picture.

Other places to start:

Negative Impacts:

Again, focusing on the long term not the short term is important for increasing your site traffic and improving organic results. Understanding SEO will result in improving your website organic results, and drive not only more traffic but qualified consumers and reach to your desired target audience. For some tips on how to have an immediate impact on your SEO and increase your website traffic, check out this Post: Actionable SEO Tips

Need help with you SEO? Contact us today!

4 Responses

  1. I am really impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one these days.

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