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If you haven’t used Facebook Creator Studio before then you’re in the right place! Facebook Creator Studio is an efficient way of scheduling and managing Facebook and Instagram posts; analyzing content; managing sponsored content and potentially starting to monetize your content—ALL in one place.

This new dashboard is available on desktop and has a mobile app for users to plan and track their content on the go.

Here is what Facebook has to say about it:

“Beginning today, creators and publishers across the world will have access to the new Creator Studio app from Facebook. The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.”

This new platform is like most Facebook applications. It takes some time to get the hang of but is worth the hassle once you master it.

Why should Marketers use Facebook Creator Studio?

Facebook Creator Studio allows users to manage content but also lets them focus on content analytics in a way they could not access before. The insights and ability to leverage the content data will take your content strategy to the next level.

Not only can you optimize the insights but the new platform makes it easy to navigate through one or several accounts you might be managing on Facebook and Instagram.

How do you access FB Creator Studio? 

Visit facebook.com/Creatorstudio

OR

Navigate to your FB page, click the Publishing Tools button on the left sidebar, then select Creator Studio under the “Tools” section, also found in the left sidebar

What can you do in Creator Studio just from the Home tab? 

Facebook Creator Studio
Facebook Creator Studio

In FB Creator Studio you have the ability to access all scheduling features, such as your post drafts, scheduled posts and past posts from the Content Library. You also can save posts as drafts, making it ideal for a client or internal review and approval processes. You can even schedule Facebook stories!

Using Instagram is fairly easy. Just select and link the account or accounts you would like to use on the platform. Then you have access to scheduling, content insights and more.

But that’s not all you can do! FB Creator Studio allows you to schedule Instagram or IGTV posts. You can even create “multi-image posts,” as well as tag other accounts, populate hashtags and turn off comments if you choose to. 

Here is a snapshot of some of the features you can find in FB Creator Studio: 

Creative Studio is a great bonus to business scheduling needs, especially those that exclusively use Facebook and Instagram. It allows for tracking and managing how content is doing and how your audience is interacting with the post. 

Let’s not forget how convenient it makes scheduling video without the extra hassle inside the Facebook dashboard or app. Creator Studio is a pleasant addition for any business seeking a better way of managing Facebook and Instagram accounts. 

Jump on over to Facebook and take a look for yourself!  

Looking to up your Facebook and Instagram content game? Consider purchasing customized Canva Templates from us today!

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