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As we enter 2022, we are on the cusp of a huge cultural digital transformation. What was once known as the “Information Superhighway,” the Internet as we know it has transformed from the basic Web 1.0 to Web 2.0 with the emergence of social media marketing in the early 2000s. It has evolved from being the intern’s responsibility to companies hiring entire teams and dedicating robust budgets for marketing online and through social media platforms. 

Just like the transition from Web 1.0 to Web 2.0, we are on the verge of another huge shift to the world of Web 3.0. The pandemic has catapulted this transition by forcing a digital connective and a change in lifestyle worldwide.

For the better part of the year, global citizens went “to the office” online from the comfort of their homes. Social distancing encouraged friends to meet online by using video conferencing (such as Zoom) and exposed us all to more virtual experiences together. These experiences will shape the future of the Internet and our social media marketing activities in 2022.

One, Community is everything: Social media platforms are all about community and that hasn’t changed. However, the importance of building a community through authentic content and interactions is even more important as we move toward a more immersive Web 3.0 digital experience. 

Two, Digital collaborations: In the new year, brands should look for ways to do more than their influencer marketing strategies and truly approach them as collaborations. Think beyond content and payment, and start thinking about ways for creating together. This can be in the form of NFTs or other digital assets exclusive to the collaboration. 

Three Entertain and educate: Providing value through your content is the key to social media success in 2022. Algorithms on Instagram and Facebook prioritize this type of content, and for good reason. Creating content for your audiences’ needs will help grow your community more authentically and have a greater impact on KPIs and ROI when using social media marketing. 

Four, Brand immersion online: With the shift from Web 2.0 to 3.0 the key difference will be the immersion online. Think of ways to create these experiences for your consumers now. This can be done using AI filters, augmented reality, creating digital worlds of your own, or on popular gaming experiences like Roblox, etc. Utilize live events, audio chats, and all the new features most social media platforms rolled out last year.

Five, Short and sweet videos: Most social media platforms are prioritizing video content and users are craving it! The big difference now is it needs to be short and sweet. Get your point across in 15-30 seconds at most! Bite-sized value is key. 

2022 social media trends

Tell us what you think about 2022’s social media and digital marketing trends in the comments. Need help shifting your digital marketing strategy? Contact us today!

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