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Instagram finally addressed the well-known concept and user-created term “Shadowbanning.” For what seems like years now, Instagram marketers and creators have been talking about the mysterious punishment brought on by Instagram to its users who share content that violates their Community Guidelines in some way. 

Shadowbanning on Instagram

Instagram stated in a recent post:

“People often accuse us of ‘shadowbanning’ or silencing them. It’s a broad term that people use to describe many different experiences they have on Instagram. We recognize that we haven’t always done enough to explain why we take down content when we do, what is recommendable and what isn’t, and how Instagram works more broadly. As a result, we understand people are inevitably going to come to their own conclusions about why something happened, and that those conclusions may leave people feeling confused or victimized. That’s never our intention, and we’re working hard on improvements here.”

Adam Mosseri – Head of Instagram

This is the first official announcement giving any sort of acknowledgment that this concept of shadowbanning on Instagram is indeed happening to users. However, they are very brief and vague on the topic and stated that they are working on an in-app notification system to help improve the user experience when that experience is shadowbanning.

 “We’re developing better in-app notifications, so people know in the moment why, for instance, their post was taken down, and exploring ways to let people know when what they post goes against our Recommendations Guidelines.”

Adam Mosseri – Head of Instagram

They further explained that if a user posts something going against their Community Guidelines and they find it, they will take it down. They go on to explain that if you post something third-party fact checkers labeled as misinformation, they will apply a label to the content stating it might be misinformation.

Overall, it seems they are well aware of the issues with users’ content being banned even when it might not call for it based on their guidelines. Here’s hoping this is something that improves.

LHM Strategic broke down the recent Instagram announcement as it pertains to their algorithms here: How Instagram’s Algorithms Work and What Social Media Marketers Need to Know

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