When lecturing on digital marketing and SEO to my students, or working with clients on their digital marketing strategies, the concept of reverse engineering the
If you have not familiarize yourself with the five discovery paths of your target consumers then keep reading! In Marketing we often refer to things
Your branding on social media is extremely important as was discussed in Branding on Social Media – What Matters Most!. Consistency is a big part
Branding and Brand consistency are extremely important to establishing a recognizable and trusted brand among your target audience. Branding on social media is not something
Being Real is the New Fake The term authenticity is commonly used to describe social media content that is more real life and authentic to
What is Content Marketing Before diving into content marketing it is important to understand exactly what it actually is. There is often confusion with the
Instagram finally addressed the well-known concept and user-created term “Shadowbanning.” For what seems like years now, Instagram marketers and creators have been talking about the
In a recent post Instagram executive Adam Mosseri the Head of Instagram finally “shed more light” on how the IG algorithms work. The address was
Instagram is continuously coming up with new ways users can promote content, such as Reels. With all these new promotional tools comes the need for
There have been so many updates to Facebook’s offerings for Creators, Brands and Marketers these days. Facebook Fan Subscriptions is one of the ways creators
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