Helping Mamas
Front Porch Project
Turning this for-profit tactic into a peer-to-peer fundraiser was a great way to get each community we serve involved and engaged, and initiate new ambassadors (the photographers) for Helping Mamas.
We developed a promotional kit for the photographers that included social media graphics and instructions on how to participate. A big part of the project was outreach to local photographers and providing assistance in getting set up with their fundraising assets and customized social media graphics so they could schedule and promote their sessions to their online community.
In the first week these efforts raised $10,000 and continued to bring in donations during the lockdown for Helping Mamas.