Fun with Outdoor Advertising usese creating innovative advertisements using ambient methods in public places and we would be looking at some ads.
I am a big fan of creating innovative advertisements using ambient methods in public places. These outdoor advertisements did both! This method is allowed for consumers to engage in the brand/experience and motivates them to share what they experienced with their online community.
Info below is form Adsoftheworld.com
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Fun with Outdoor Advertising
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa