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Brands need to get people to think outside the box, or just turn that box into cool office fort! I am a true believer in not taking myself too seriously. Brands that can loosen their belts and have a little fun will get great results. Pine-Sol is a great example of a brand willing to loosen up and have a little fun. Take a look at this video to see what I am talking about. Believe me, you won’t regret it!

[youtube http://www.youtube.com/watch?v=ENygQpTMC7s]

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