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Instagram is continuously coming up with new ways users can promote content, such as Reels. With all these new promotional tools comes the need for new content ideas. Increasingly, clients have been approaching us expressing concern with keeping up with regular, authentic content for use on Instagram Reels. It can be hard to come up with ideas for Instagram Reels.

If you’re not sharing original content on Instagram Reels, you might be missing out on huge opportunities for your brand. As you may recall from our post Why Your Business Should be Using Instagram Reels, there is lots of value in organic reach and community growth when posting on IG Reels.

This format of video content leans more toward individuals or content creators. Informal in nature (similar to IG Stories), causes many businesses to take pause when considering this IG content tactic in social media efforts. 

Instagram Reel ideas

We have come up with some ideas to help get the creative juices flowing. No matter what type of business you’re running, you can benefit from using Instagram Reels! 

10 Ideas for Instagram Reels

  1. Showcase your products – Let your audience see what your products and brand are all about. Display them from start to finish – from planning all the way up until launch. Be real with your audience! 
  2. Take your followers behind the scenes – Give viewers the opportunity to see what goes on behind closed doors. Let them have a little taste of what a day in the life of your business really looks like.
  3. Tell your story – Let viewers know what brought your business to life! Introduce yourself, your mission and the people who make your brand possible. 
  4. Tips and Tricks – No matter what industry you are in, you hold valuable information that can benefit someone or better yet, get them interested in your brand. Share this information along with creative tips and tricks your audience may not know! 
  5. Sneak Peek – Provide a sneak peek into an upcoming product launch. This is a smart way of keeping your audience engaged and interested in what your brand is offering next. 
  6. Break out of your comfort zone – Jump on a new trend, whether it’s a dance, a song, or even a funny meme you can interject into your brand’s message! 
  7. How-to videos – Teach your audience things they may not know. For example, how to use a new monetization platform or navigate an app. 
  8. Answer questions – Give your audience the opportunity to ask questions about your brand. Answer them in Reels using the green screen filter.This could be HUGE for engagement!
  9. MythBusters – share industry myths and debunk them in a fun creative way.
  10. Repurpose blog content – Take your blogs or other long format pillar content and create several short videos showcasing it. This is exactly what you should be doing with that content anyway, so why not create Reels using it.

These are just a few Instagram Reels ideas for boosting your brand awareness and taking your business or organization to new heights. No matter who you are, you can’t go wrong with these quick and effective ways of connecting users with your business. Celebrate your brand’s accomplishments with Reels. 

Once you do it a few times, you’ll find what works best for your brand. When you are ready to post make sure to try out a few different times of the day and strategize your hashtags so the content is organically discoverable. 

Still need help? Check out this post Why Your Business Should be Using Instagram Reels or contact us today. We can help you strategize and gain the confidence you need for optimizing this IG feature to its fullest.

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